Shopfront retail hoardings could be an afterthought, but these temporary barriers play a significant role in shaping the customer experience during store renovations or new store openings. Far from just being a protective screen for construction or redesign work, retail hoardings can actively enhance the customer journey, boost engagement, and support brand perception.
At PRNS Building Services, we specialise in creating high-quality retail hoardings that meet all your needs. Let’s take a look at how construction hoardings can contribute to security during your project.
Creating A Buzz
Retail hoardings present a blank canvas that can be used creatively to build excitement about upcoming changes. By showcasing vibrant, eye catching graphics about new products or store features, retail hoardings can generate buzz and anticipation among customers. This pre-launch engagement helps create a sense of curiosity and excitement, making customers more eager to visit once the shop reopens.
Maintaining A Presence
Even when renovations are being carried out, maintaining brand visibility is crucial. Retail hoardings offer an opportunity to reinforce a brand’s identity through consistent visuals and messaging. By incorporating brand colours, logos and visuals into the retail hoarding design, businesses can ensure that their brand remains top-of-mind for customers, reinforcing their presence and maintaining a connection even while the shop is under construction.
Updating Your Customers
Effective retail hoardings go beyond simple aesthetics and serve an important functional role. They can be designed to communicate important information about the project, such as expected reopening dates, special promotions or alternative locations to shop during the project. This transparency helps manage your customer expectations and reduces frustration by keeping them informed about how they can still interact with the brand during the renovation period.
Providing Privacy and Exclusivity
When a shop undergoes significant changes, maintaining privacy can be important, especially for high-end or luxury brands. Retail hoardings can support this, by creating a sense of exclusivity, subtly communicating to customers that exciting changes are underway. This will not only protect the ongoing work, but also convey to customers that they are part of an exclusive experience that is worth waiting for.
Reducing Disruption
During construction or renovation projects, the customer experience can be disrupted by noise, dust and general chaos. This can also be the case of those using other retail units nearby as well as passersby. Well-designed retail hoardings can help mitigate these issues by providing a barrier that minimises the impact of construction activities on the shopping environment. Additionally, by keeping the renovation process hidden, hoardings help to maintain a cleaner and more organised shopfront, which can contribute to a more pleasant overall experience.
How can we help?
Retail hoardings are more than just temporary barriers; they are an integral part of the customer experience. At PRNS, we understand just how important that is for you and your business.
Our team boasts extensive expertise in designing, manufacturing, and installing retail hoardings for a diverse range of projects, leveraging decades of experience across all project sizes. From initial consultation through to installation, maintenance, and removal upon project completion, we offer a comprehensive service tailored to meet your specific needs.
We only use premium materials to ensure your retail hoardings are durable and last throughout your construction period. We collaborate closely with you to create custom designs that reflect your project and brand requirements. Our experts are always available to answer any questions you may have.
To learn more about our retail hoarding services and view examples of our work, visit the retail hoardings page on our website. Contact us today to discuss your project and discover how we can help you create a secure, attractive and effective construction site barrier.
